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Reorganizing Failing Businesses presents the totality of the restructuring process as it is practiced today, with detailed explanations of the laws, customs, and techniques that are central to restructurings. It analyzes each situation from the perspective of all key constituencies, and explains how the New Bankruptcy Code would operate in that context.Also, addressed is how the new Code interacts with a variety of other legal disciplines, such as the federal securities laws, finance, intellectual property laws, antitrust, tax laws, and environmental laws.

• Sales Rank: #4206183 in Books
• Published on: 2007-04-18
• Original language: English
• Number of items: 1
• Dimensions: 10.40" h x 7.60" w x 10.10" l, 9.51 pounds
• Binding: Spiral-bound
• 1200 pages

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Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies—Prius, Whole Foods, Westin, iPad, and more—and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand. By failing to produce what customers want, or losing momentum and visibility, your brand becomes irrelevant. You can create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, this book shows how to create or dominate new categories or subcategories, making competitors irrelevant. Aakers explains how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors. The book describes the threat of becoming irrelevant by failing to make what customers are buying or by losing energy. David Aaker, the author of four brand books, has been called the father of branding. This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around—making competitors irrelevant.

• Sales Rank: #2372105 in Books
• Published on: 2016-03-22
• Released on: 2016-03-22
• Formats: Audiobook, MP3 Audio, Unabridged
• Original language: English
• Number of items: 1
• Dimensions: 6.75" h x .50" w x 5.25" l,
• Running time: 12 Hours
• Binding: Audio CD

From Publishers Weekly
Starred Review. Brand guru Aaker (Building Strong Brands) explains how companies can keep their brand relevant through innovation and the creation of new categories or subcategories that they can "own" in the minds of consumers. While plenty of books emphasize the need for constant innovation, Aaker dives deeper; customers determine brand relevance and companies as diverse as Japanese beer maker Asahi, Xerox, IKEA, Zappos, and Apple have each carved out a unique market niche, a niche that must be protected through the creation of barriers for competitors, Aaker argues. Postmortem evaluations of epic failures like the Segway, Nabisco's Snackwells product line, and Apple's Newton digital assistant will help brand managers avoid costly and high-profile marketing missteps. Those familiar with the author's work will recognize his textbook approach. His clear prose and honest assessments will resonate with small business owners or brand managers and should be required reading for anyone with a vested interest in keeping their company on the tip of their consumers' tongues. (Jan.)
(c) Copyright PWxyz, LLC. All rights reserved.

From the Inside Flap
This ground-breaking book clearly defines the concept of brand relevance and shows what it takes to channel innovation and manage the competitive arena so that competition is reduced or eliminated.

Throughout the book, branding guru David Aaker explains how brand relevance drives market dynamics using dozens of illustrative case studies involving brands such as Asahi Beer, Prius, Whole Foods Market, Hyundai, Zappos, Wheaties Fuel, Zipcar, Muji, Cafe Steamers, GE, SalesForce.com, and Apple. He reveals how brand teams have turned away from destructive brand preference competition by making other brands irrelevant.

Adopting Aaker's brand relevance model—in which innovative offerings form categories and subcategories—provides dramatic opportunities for brand teams with insight and the ability to lead the market. As Aaker explains, successful brand relevance competition involves four vital tasks: concept generation, concept evaluation, creating barriers to the competition and, critically, actively defining and managing the new category or subcategory. It also involves being on top of the market, the competition, and the technology so that they get the timing right, a crucial element of a successful brand relevance strategy.

Brand relevance is a threat as well as an opportunity to firms facing dynamic markets. Aaker shows how to avoid having a brand go into decline because people no longer consider it relevant.

Brands that can create and manage new categories or subcategories making competitors irrelevant will prosper while others will be mired in debilitating marketplace battles or will be losing relevance and market position.

From the Back Cover
Praise for Brand Relevance

"Aaker has nailed it (again)! The long-term viability of a business is inextricably linked to gaining a brand relevance advantage through new category and subcategory development and unique positioning."
—Joe Tripodi, chief marketing and commercial officer, Coca-Cola

"Most of our work as brand builders is reactionary, chasing each other's ideas. The result is a marketplace of sameness. David Aaker gives us fresh principles and real ideas to change that, to be truly innovative, to raise our game."
—Jim Stengel, former chief marketing officer, P&G

"Aaker has hit the nail on the head with Brand Relevance. You've gotta take the leap or risk getting left behind."
—Ann Lewnes, chief marketing officer, Adobe

"Brand Relevance shows how finding a higher purpose, a characteristic of great companies, can affect which brands customers perceive as relevant."
—Tony Hsieh, author, Delivering Happiness and chief executive officer, Zappos.com, Inc.

"Loaded with powerful examples, David Aaker's Brand Relevance book brings brand insight to the process of innovation."
—Ian R. Friendly, executive vice president, General Mills

"Clarity jumps off the first pages—it's less about the brand-preference battle than the brand-relevance war. And clarity continues as he presents a disciplined process leading to relevance wins and shows how to make innovation pay-off in the marketplace."
—Richard K. Lyons, dean, Haas School of Business, University of California, Berkeley

"Staying the course with familiar approaches to building brand preference risks the likelihood of being made irrelevant by those who jump on Aaker's brand relevance lessons and find new growth paths."
—Meredith Callanan, vice president corporate marketing and communication, T. Rowe Price

"A 'wake-up call' for a market leader because if the relevance game is lost so is its market position."
—Joseph K. Gross, executive vice president, Allianz SE

Most helpful customer reviews

15 of 16 people found the following review helpful.
Highly overrated
By Evan Miller
I'd like to throw some cold water on the reviews posted so far. I feel duped by the surfeit of 5-star ratings on Amazon as well as the endless litany of Praise From Important People on the book's jacket.

First, I do think there are good ideas to be found in this book. To make some real moo-lah you want to create a new category or sub-category. OK, got it. The creation of new categories is well-covered in other books, but I guess Aaker's contribution is to tout the creation of a sub-category from an existing category. Not exactly an earth-shattering revelation, but if you work at BigCo it might make the message of radical innovation more palatable.

The writing style and organization of this book are quite bad. First, the writing style. It appears that the author is capable of only one metaphor in marketing, and that is "winning the war". Everything is about "winners and losers", which seems to me at odds with the central premise of creating a new product category -- which create winners without necessarily making losers of existing players.

There is an unnecessary amount of jargon in this book. Instead of simply saying, "when other firms enter the market," he refers to "a brand preference context emerging." What?

I found a number of factual and typographical errors in the book. It becomes quickly apparent that the author is a "sales guy", not a "product guy". Every product introduction fits into a neat narrative, either succeeding wildly or being "too little, too late." There's really no depth of understanding about products or product psychology. I found it particularly troubling that he referred to IKEA furniture as "high quality." Even the folks at IKEA know that their stuff is not very well-made. That's part of their product positioning.

And now, the book's organization. It's terrible. The book starts, rather mysteriously, with a long-winded narrative about Japanese beer market share changing over time. It's up to you to figure out why you should care. Then there's a chapter on cars and a chapter on food. This would make sense if the author had a deep understanding of the psychology of car-buying or food-shopping, but it's basically a collection of unrelated "war stories" and market-share spanning a century. The Model T. The Porsche. The Edsel. The Yugo. The Volkswagen. The mini-van. Electric cars. What do they have in common? They're all cars! It would make a lot more sense to organize the stories according to concepts (such as "creating a new category"), but I guess that would only leave two chapters. As it is, organizing the book around industry will only be of interest to people in those industries -- except not, because again, he shows only a superficial understanding of the products themselves.

I'd like to go on, but I've only made it 40% through this book and I really don't want to spend any more time thinking about it. I want to give the book 2.5 stars but I am feeling charitable and will round it up to 3. If you want to buy books with actual content and original examples that cover the same turf, I recommend Blue Ocean Strategy by Kim and Mauborgne and Different by Youngme Moon. The latter exhibits the deepest product psychology of any marketing book I've read. Highly recommended, unlike this book.

1 of 1 people found the following review helpful.
Four Stars
By The Naked Truth Marketer
Great Information!

0 of 0 people found the following review helpful.
I don't care about typos, errors, structure or ...
By Jeffrey Summers
I don't care about typos, errors, structure or any other technical distractions (actual or imagined). What I care about are distinctive ideas that help me be more successful in what I need to do. Aaker does that here with Brand Relevance.

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• Sales Rank: #5034518 in Books
• Published on: 2004-08-05
• Original language: English
• Dimensions: 12.01" h x .20" w x 8.98" l, .1 pounds
• Binding: Paperback
• 48 pages

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0 of 0 people found the following review helpful.
Great book
By Amazon Customer
Bought it for my girlfriend and she lived it!

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• Published on: 2010-04-16
• Binding: Paperback

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Overview

• Learn how to develop Vaadin web applications while having fun and getting your hands dirty
• Develop relevant and unique applications following step-by-step guides with the help of plenty of screenshots from the start
• The best available introduction to Vaadin with a practical hands-on approach and easy to read tutorials and examples

In Detail

Vaadin is a mature, open-source, and powerful Java framework used to build modern web applications in plain Java. Vaadin brings back the fun of programming UI interfaces to the web universe. No HTML, no CSS, no JavaScript, no XML. Vaadin lets you implement web user interfaces using an object oriented model, similar to desktop technologies such as Swing and AWT.

Vaadin 7 UI Design By Example: Beginner’s Guide is an engaging guide that will teach you how to develop web applications in minutes. With this book, you will Develop useful applications and learn basics of Java web development. By the end of the book you will be able to build Java web applications that look fantastic.

The book begins with simple examples using the most common Vaadin UI components and quickly move towards more complex applications as components are introduced chapter-by-chapter.

Vaadin 7 UI Design By Example: Beginner’s Guide shows you how to use Eclipse, Netbeans, and Maven to create Vaadin projects. It then demonstrates how to use labels, text fields, buttons, and other input components. Once you get a grasp of the basic usage of Vaadin, the book explains Vaadin theory to prepare you for the rest of the trip that will enhance your knowledge of Vaadin UI components and customization techniques.

What you will learn from this book

• Create Vaadin applications using Eclipse, Netbeans, and Maven
• Use input components such as text fields, buttons, combo boxes, check boxes, and more
• Use layouts, panels, and windows to arrange UI components
• Incorporate navigation capabilities to Vaadin applications
• Use tables and trees to present complex data
• Use advanced components such as progress indicators, context menus, sliders, and drag-and-drop capabilities
• Include custom HTML, Flash, and other web content in Vaadin applications
• Customize UI components by using CSS
• Develop your own components

Approach

This book is a hands-on Beginner’s Guide for developers who are new to Vaadin and/or Vaadin UI components. The book will teach readers through examples to use each of the exciting components to build and add various aspects of the user interface to their web apps.

Who this book is written for

If you have experience with the Java language and want to create web applications that look good without having to deal with HTML, XML, and JavaScript, this book is for you. Basic Java programming skills are required, but no web development knowledge is needed at all.

• Sales Rank: #2330760 in Books
• Published on: 2013-07-26
• Released on: 2013-07-26
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .56" w x 7.50" l, .95 pounds
• Binding: Paperback
• 246 pages

About the Author

Alejandro Duarte

Alejandro Duarte learned how to program at age 13 using the Basic language on a black screen with a blinking cursor. He used to spend hours thinking of ideas for software that would be good to have and even more hours bringing this ideas to life. Alejandro graduated from National University of Colombia with a BS in Computer Science and has been involved in many Java related software development projects. He first started working with Struts 2 and quickly switched to more RIA-friendly frameworks such as Grails, JQuery, GWT, and Vaadin. Alejandro is the author of Enterprise App for Vaadin add-on and InfoDoc Pro, both open-source projects based on the Vaadin framework. He currently works as a freelance developer for several companies and customers mainly in Colombia, Chile, India, Kenya and the UK.

When not writing code, Alejandro splits his free time between his family, his beautiful girlfriend and his passion for the electric guitar. You can contact him at alejandro.d.a@gmail.com or through his personal blog http://www.alejandrodu.com. If you are feeling social, you can follow him on Twitter at @alejandro_du.

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1 of 1 people found the following review helpful.
Vaadin 7 UI Design by Example: Beginner's Guide review
By Ales Gewinner
I have been working with Vaadin framework for two years. I have chosen Vaadin for the idea to create complete web application using pure Java programming language. The speed of the development and the learning curve was really crucial in time I started to work with Vaadin, so that was one of the reasons why I have chosen Vaadin framework.

To the book:
Finally I have time to do read the book Vaadin 7 UI Design By Example: Beginner's Guide and share my impressions from it. The book was written by Alejandro Duarte and released by PACKT Publishing in July 2013.

The book guides you as a beginner thru the first chapter as a beginner who do not know anything about the vaadin framework. There are tutorials how to create first Vaadin project in Eclipse development environment (including plugin installation). There is also covered how to create project from Maven archetype in my favorite NetBeans IDE. Anyway as far as I know there is a new plugin for the NetBeans IDE.

From the first look it looks that book will continue with the boring component to component description: How to create label, button event, combobox etc. Luckily NO. The book nicely clarifies how is the client server communication made. How is the Vaadin data model made and how to work with it.

If you are really beginner I would recommend you the chapter Vaadin's Data Model. This is really useful to get understand how is the hierarchy in Vaadin data model made. There are clearly clarified properties, items and containers and that is the core what you need to know to become a real Vaadin developer.

Another core knowledge covered by the book is a layout component. The book simply and clearly covers how does the layouts and their customization works.
The best and the most useful part of the book is the part covering tables. If you really want to develop enterprise applications you simply need tables! And the Book's examples are covering almost everything you need to do with the them. How to use other components in tables how to connect data model to tables, etc.

Anyway there are missing advanced topics which sooner or later every advanced programmer will need and this is lazy loading, advanced filtering and so. That is probably why authors used the "beginners" word in the title.

Conclusion:
It is really nice book for beginners, anyway I am still waiting for the book which will cover advanced topics like huge data visualization and management in Vaadin. Including my favorite MongoDB or other noSQL data visualization capabilities.

0 of 1 people found the following review helpful.
Great UI overview to get you on the right path with Vaadin
By C. Heartwell
I apologize that I am repeating this for all of the Vaadin books... these are good books to have if you use Vaadin, even if you take the training courses. Vaadin has become a great tool and it has a lot of features, not all of which you would discover without training, reading or browsing the API docs. And there are a lot of right ways and not-so-right ways to use Vaadin. You don't want to use Vaadin the "wrong" way. Use it right, and it pays off.

2 of 2 people found the following review helpful.
Review
By Michael
Best for start, even if u dont know java. Just read before about Observer patern. Cons: no info about connection to data base.

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[B209.Ebook] Ebook Free Power Words: What You Say Can Change Your Life, by Joyce Meyer

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Power Words: What You Say Can Change Your Life, by Joyce Meyer

Ebook Free Power Words: What You Say Can Change Your Life, by Joyce Meyer

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Joyce Meyer, # 1 New York Times bestselling author, helps readers tap into the life-changing power of positive words and prayer to overcome everyday problems in POWER WORDS. Developing the habit of speaking God's Word will unlock the power of transformation in readers' lives. In this compact derivative of her bestselling book, Me and My Big Mouth, Joyce Meyer draws from personal experience and Scripture to illustrate how prayer and positive words can be used to overcome every challenge that stands in the way of fulfillment. Joyce teaches readers how to to stop talking idly about their problems and use God's POWER WORDS to defeat them.

• Sales Rank: #37005 in Books
• Brand: FaithWords/Hachette Book Group
• Published on: 2015-12-01
• Released on: 2015-12-01
• Original language: English
• Number of items: 1
• Dimensions: 6.63" h x .75" w x 4.75" l, .40 pounds
• Binding: Hardcover
• 176 pages

About the Author
JOYCE MEYER is a #1 New York Times bestselling author and one of the world's leading practical Bible teachers. Enjoying Everyday Life airs daily on hundreds of television networks and radio stations worldwide. Joyce has written nearly 100 inspirational books. Bestsellers include God Is Not Mad at You; Making Good Habits, Breaking Bad Habits; Living Beyond Your Feelings; Power Thoughts; Battlefield of the Mind; and The Confident Woman. Joyce travels extensively, holding conferences throughout the year, speaking to thousands around the world.

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10 of 11 people found the following review helpful.
I love JM!
By 1toomany
I think that JM has an ability to reach people on such a down-to-earth level that almost all of her books are worth purchasing. If you're having difficulties with a negative attitude, this book will help you change to a more positive mindset.

8 of 9 people found the following review helpful.
Enjoy the read, grasp the concept, and spread the Word.
By Mary Gramlich
We are what we say and at times the problem is we say too much, and listen not enough. So choosing the right word to respond is imperative in today’s existence but what you must also note is that the key to success is listening to what is being said. Not only listening to the words that come from all around you but the word of God being spoken directly to you regardless of what you doing.

Joyce Meyer writes in POWER WORDS about all the ways we can empower ourselves with the teachings from the bible and listening to the word of the Lord. She understands how to convey her message in concise and uncomplicated means so that all readers can grasp how spreading the Word is never the wrong action to take. However, you need to understand what you are saying and here is where Ms. Meyer explains how to take your knowledge and share the wealth and bounty that we have all been bestowed with.

4 of 4 people found the following review helpful.
A Great Resource To Help Us Speak Better
By VicG
Joyce Meyer in her new book, “Power Words” published by Faithwords gives us What You Say Can Change Your Life.

From the back cover: Little changes can make a world of difference.

Simply by choosing to talk more optimistically about your circumstances, you can unlock the power of positivity in your life and achieve the amazing things God has in store for you.

Joyce Meyer, #1 New York Times bestselling author, wants to help you understand how everything is affected by the words you use: your attitude, your sense of joy, and even your success. She explains that when you align your word with God’s Word, all aspects of your life change for the better. You become more peaceful, hopeful, and positive about your future. Joyce reveals how her own life was transformed by changing the way she spoke, while guiding you through advice and scripture that will help you realize the same result.

The good news is God wants to give you the strength you need to beat fear and live courageously. That’s why He tells you repeatedly throughout the Bible to “fear not” because He is with you.

You don’t have to live under the burden of negativity. POWER WORDS will show you how to achieve limitless joy by learning to speak in agreement with God. Use POWER WORDS to start living His best life for you today!

Let’s think about it for a moment, Jesus told us whatever we said we would have. Think what that means: we speak bad things then that is what we have. We speak negative things then that is what we have. That means we speak good things then that is what we have. Better to speak the good things then don’t you agree? Joyce Meyer has written this book to help us watch what we speak. Ms. Meyer has divided her teaching into five parts. Part One: The Power Of Your Words, Part Two: Changing Your Words Is Part Of Spiritual Growth, Part Three: Right Words Will Help You Make it Through The Middle, Part Four: Let Your Words Work For You Not Against You, Part Five: Your Words Can Determine Your Future. We all need some positive help to watch what we are saying. This is a great book to do that. You might want to hold it in a special place on your shelf as you might be referring to it again to refresh yourself with these truths. This is also a great book to give as gifts to family and friends. They will think of you every time they put it to use. I recommend it highly.

Disclosure of Material Connection: I received this book free from Faithwords for this review. I was not required to write a positive review. The opinions I have expressed are my own. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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[F709.Ebook] Free PDF Alcoholics Ambiguous: unravelling the message of recovery, by Latimer Riley

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Alcoholics Ambiguous is a critical piece of work which thoroughly explores how the fellowship of Alcoholics Anonymous may have unknowingly strayed from its intended purpose and, as a consequence, become less effective than it had originally proved to be. The manuscript discusses how some sections of the Big Book may have been misunderstood, the difficulties which may have accompanied the necessary inclusion of some AA members who may not have been real alcoholics, those criteria which endeavour to differentiate the person with a drinking problem from someone who has acquired a drinking illness, the nature of the motives behind the pursuit and nourishment of a spiritual experience, and the role that the AA meeting has to play in the overall context of recovery. The book also seeks to explain why there can be a reluctance by some AA members to accept that their fellowship has any problems to speak of at all, and how the oral tradition has inadvertently usurped and confused the earnest deliberations of the original written construct of the 12 step recovery programme. The general objective of Alcoholics Ambiguous is to present an overview of the circumstances which have led to a decline in the efficacy of AA in some of its quarters. It is the opinion of the author that such a catalogue of determining factors has escaped the scrutiny of the fellowship both in the past and the present, as its burgeoning membership may have increasingly hampered its ability to sustain those practical initiatives which are relevant to its tradition of service. Alcoholics Ambiguous means to quell any confusion abroad in the meeting rooms about the true message of recovery, and to draw AA's attention to how ideological changes within the fellowship have slowly led to a subtle embargo on the development of its own progress.

• Sales Rank: #1712440 in Books
• Published on: 2011-06-14
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .36" w x 5.25" l, .38 pounds
• Binding: Paperback
• 156 pages

About the Author
Latimer Riley was born in London in 1957. He has been a sober member of Alcoholics Anonymous since early 1982. For the last 10 years he has been living and working in the Canary Islands. Latimer has a background in the tourism industry but has also worked as a tutor and an assessor in that same field. Alcoholics Ambiguous is his first book. www.latimerriley.com

Most helpful customer reviews

0 of 0 people found the following review helpful.
Remarkable, Refreshing
By Jet J.
This is a remarkable book - an oasis for the real alcoholic who is lost in the equivocal desert of AA ideology. His immaculate exposition of Step 1 could serve to shine the light of truth on the experience of anyone who has been around the rooms for a long time and just can't seem to capture true recovery. This book helped me to break through some of my own stubborn misinterpretations and have a new experience with the Big Book; an experience which has proved to be invaluable. Check it out!!

0 of 0 people found the following review helpful.
Brilliant book.
By Stephan M.
This is a brilliantly written book by a very intelligent man. The author is not afraid to take a hard look at the fellowship and discuss his view point. If you are a true Big Book advocate, this book is for you. It is not for the middle of the road type approach to recovery.

1 of 1 people found the following review helpful.
Dope
By Josh Slay
Book is dope.

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